⚠ Conversion lag: US lags ~22% by day 7, ~16% by day 14. CA lags ~30% / ~16%. Last 7 days data is preliminary — don't base decisions on it alone. Phone orders (~33% of revenue) are NOT tracked anywhere — True ROAS shown × 1.5 multiplier to approximate.
Current 30d: —Prior 30d: —
ROAS < 3 = lowROAS > 7.5 = highDrop > 30% vs prior 30d = decliningMin spend filter: $50 in current 30d🛠 = changes in last 30d
Campaigns tracked
Overall ROAS (current)
Total spend 21d
Total revenue 21d
📊 Channel Performance — 21d vs prior 21d
🛒 Shopify Cross-Check — Google Ads attribution vs actual store revenue
🚨 Low ROAS — ROAS < 3 —
📉 Declining ROAS — drop > 30% vs prior 21d —
⭐ High ROAS — ROAS > 7.5 —
Period
Cache Reader: yFqqdPymkMooH465 · Heavy: kxMbCzscFBcmOiQ8 · 30-min cache TTL, schedule auto-refreshes every 30 min